Is Facebook’s Blueprint new to you? Is it your first time you are hearing of this? Well, if you will like to boost or make your Business move forward then you must make use of this Facebook’s Blueprint. There are lots of people that want to boost their business but they don’t know how to do it. But if you read this today, you are going to have the skills and knowledge to grow business and make your business move forward.
Facebook advertising is an effective means of connecting with your audience. Facebook’s Blueprint is a global training and certification programme about Facebook and Instagram marketing. It was launched in the year 2015 and over the years, more than two million individuals have enrolled in one out of the courses made available. Well, the US, over 160, 000 small business owners have trained with the Blueprint training on Facebook. For marketers looking to upgrade their Facebook advertising skills, the Facebook Blueprint is a good choice based on where you’re in the marketing journey. On this guide, we’ll be having a look at the basics of Facebook Blueprint.
What is Facebook Blueprint?
Facebook Blueprint is known as an online training programme carried out for advertising on Instagram and Facebook. The training programme has more than 90courses available. Each course has different minutes which ranges from 15 – 50 minutes. The training is available for anyone with a Facebook login detail. The programme is a handy way for those into digital marketers to stay at the top on Facebook’s evolving portfolio of ad formats and tools to use.
The courses that are made available can be really helpful especially for those looking to master a skill or achieve an objective. From generating leads to promoting an application. Facebook Blueprint courses are updated on a regular basis mostly now there are new features. The catalog offers users with a range of intermediate and beginner courses across the categories below;
Get Started with Facebook
Those who are new to Facebook marketing, the training offers 13 beginner classes to help them get started. The course topics are;
- Facebook Page Create.
- Promote your business from a Facebook page.
- Facebook/Instagram Ad Policies.
Get Started with Advertising
The course for beginners and intermediate-range covers everything relating to payments and tax information, Billing and also Delivery Overview.
Learning Advanced Buying Options
The learning courses are advanced and they focus on Facebook and TV, reach and frequency campaigns.
Targeting the right Audience
To get better results in advertising, targeting the right audience is necessary. The platform is all targeting and Blueprint offers over 10 courses on how to tone in when it comes to targeting.
The programme teaches you different techniques to build up brand awareness with a campaign with some beginner and intermediate courses.
Facebook Blueprint programme trains individuals how to capture leads across all devices and also online and offline environments.
Marketer/ Advertisers can discover a variety of means to increase brand awareness on the platform from events or special offers.
There are different methods of promoting an application on the platform. The programme has five special courses to introduce how to promote an app.
Increasing Online Sales
Individuals can learn how to boost online sales with different courses such as “Closing the Deal with Conversions”. Also, Enhance Direct Response Campaigns with Audience Network.
Increasing In- Stream Sales
Yes, the Blueprint programme on Facebook offers a variety of training to help business owners drive more sales or purchases.
Choosing Ad Formats
Facebook has loads of Ad Formats and new ones are been added often. So learning how to know the one to use for a particular Ad is important.
Getting Inspiration (Creative)
The courses that are offered in this category are designed specially to inspire marketer/advertisers. It also helps to get them on board with mobile marketing.
For those running loads of Ads campaigns, learning these courses are good for you.
Measuring Ad Performance
Go into Partner Measurement, Split Testing, Facebook Pixel and also Multi-Touch Attribution just os you get more equipped to the Ad performance.
Learning about Facebook Messenger
Intermediate, beginner and Advanced courses help show you how to get your business on Messenger. Messenger is another tool to use too so learning about how to use it is great.
Learning about Instagram
Instagram is another great marketing/advertising tool. Learning about it is necessary. This section covers all you need to know about Instagram.
Monetize and Distribute Content
This is where the work is. Some courses on the Blueprint training teach users how they can earn money on the platform. While others go deep on how Journalists can use Facebook etc.
Beyond Facebook Blueprint E-Learning
This is an addition to the Blueprint e-learning; it includes two additional tiers to Facebook Ads Participation and Certification;
Blueprint e-Learning: This is a free series of courses or classes that covers the multiple facets of Facebook and Instagram Advertising. Once this course is done, the participants’ receive a PDF certificate of completion.
Blueprint Certification: This is a basic Facebook Ads Certification. It is an exam that tests the individuals IQ on Facebook Advertising and afterwards offers badges and certificates. The exams are scheduled and are graded on a scoring system.
Blueprint Live: For those looking for a more hands-on approach, it’s a full-day in-person workshop for them. They are based on Vitation only.
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